In the rebranding of The Cookie Lab Sydney, our focus was on infusing the brand with a playful and inviting aesthetic. The design incorporates charming illustrations of key baking ingredients such as butter, sugar, mitts, and eggs, adding a touch of whimsy and warmth to the brand identity. Paired with a clean and modern typeface, this combination strikes a perfect balance between fun and professionalism. The illustrations not only evoke the process of cookie-making but also create a memorable visual language that sets The Cookie Lab Sydney apart in a crowded market. This cohesive branding extends across various touchpoints, from packaging to online presence, ensuring a delightful and engaging experience for customers as they indulge in the delicious creations of The Cookie Lab Sydney.
