In crafting the brand identity for Pas Casse, a new silk twilly business, our approach was to encapsulate sophistication and uniqueness. The logo features a sleek, intertwined design reminiscent of a twilly, adorned with a contemporary font that exudes elegance. A colour scheme of refined neutrals accented with vibrant pops reflects the luxurious yet playful nature of the product. Through imagery showcasing the versatility of twillys in various settings, from fashion accessories to hair embellishments, we aimed to convey Pas Casse's commitment to timeless style. Consistency in packaging, website design, and promotional materials ensures a cohesive brand experience, positioning Pas Casse as a coveted destination for those seeking chic and versatile silk accessories.
